About Us

We love being outside. It's not uncommon to find us fishing, hiking, biking, or floating down the river. We are fortunate to be based in Montrose, Colorado where outdoor activities are abundant throughout all seasons.

We appreciate and value our customers and strive to provide high-quality products and excellent service. 


We take pride in our inventory and pleased to offer our customers a wide selection of fly fishing gear, accessories and fly tying supplies. With over 10,000 SKUs, we bring together the best brands and insider product knowledge to provide customers with excellent choices.


We consistently work toward maintaining competitive prices and will match the price of key online and local retailers. Our goal is to make sure customers feel satisfied with the price paid without sacrificing experience and quality.

  • We will match the price if you buy a qualifying item at Ed's Fly Shop then find the identical item for less with an online competitor or local retailer. Price matches may be requested at time of purchase or within 7 days after purchase.
  • If you find a current lower price within 7 days after purchase, just provide proof, and we will adjust your payment to the lower price, upon request. Ed's Fly Shop store price matches and adjustments can be completed in the store. EdsFlyShop.com price matches and adjustments can be completed by calling (970) 372-2395 or by emailing us at info@edsflyshop.com.

Guidelines and Limitations:

  • The price for an item must be listed and valid at the time of match. We reserve the right to verify a competitor's advertised price and the availability of the item. If Ed's Fly Shop is not able to verify the lower price, we may decline the request.
  • The item must be the identical item, brand name, size, weight, color, quantity and model number. It must be in stock at the time of the Price Match for approved online competitors.
  • Please provide the entire printed ad, or show the online price or digital version of the ad on your mobile device for proof of price. Original receipts or packing slips are required for price adjustments after purchase.
  • We reserve the right to limit price quantities of price matches per identical item per guest for local and/or online competitor matches.