The Ross Cimarron Creek x Coors Banquet Fly Reel is a reimagined classic built for purists who value feel over frills. Not just a collector’s piece — a fully functional, meticulously crafted click-pawl reel designed and machined right here in Montrose, Colorado, delivering crisp audible feedback, smooth controlled tension, and a clean minimalist aesthetic that feels at home on small streams, alpine lakes and trout-focused water.
Inspired by the iconic top of a Coors Banquet bottle cap, every reel is machined, anodized and laser-engraved in Montrose — the same Colorado town where both Ross Reels and the spirit of Coors Banquet were forged. This release marks year three of the Ross x Coors Banquet partnership, a collaboration rooted in shared Colorado heritage, craftsmanship and a deep love for the water.
This is a reel with purpose beyond the river. With every reel sold, a portion of proceeds is donated to Trout Unlimited to support river conservation and protect cold, clean water for future generations. Together, Ross Reels and Coors have raised over $200,000 to date, with a shared goal of raising a further $100,000 in 2026 — because protecting the waters we fish matters as much as the gear we fish them with.
Colorado made. Conservation driven. Built to fish.
Please note: no discounts apply to this limited edition reel.
Specifications
| Drag | Click-pawl mechanism |
| Design | Inspired by the Coors Banquet bottle cap |
| Finish | Machined, anodized and laser-engraved |
| Best For | Small streams, alpine lakes, trout-focused water |
| Conservation | Portion of proceeds donated to Trout Unlimited |
| Partnership | Year three of the Ross x Coors Banquet collaboration |
| Availability | Limited edition — no discounts apply |
| Made In | Montrose, Colorado, USA |
Ross builds these a few minutes from our door. Come see one at 432 E Main St in downtown Montrose, or order online. Free shipping on qualifying U.S. orders.
